Wednesday, July 31, 2019

Desdemona

I want you to go back in time many years ago, the 16th century in Shakespeare’s time where there was hardly any technology and the society was very different. Now If that’s hard to imagine that’s ok because I’m an actor in the 21st century hear to talk to you about Desdemona. Desdemona was a beautiful, young, white Venetian girl but also she disobeys her father’s expectations by marrying a black man, she also challenges the society that largely disapproves of intercultural marriages and also she gets abused by her husband. In this way, Desdemona’s relationship with Othello speaks to the play’s concerns with the 16th century attitudes about Lust, Defying social standards of the 16th century and also domestic violence. For example in the play it shows this by Othello saying â€Å"She loved me for the dangers I have passed, and I loved her, that she did pity them. † This is an example of a foreshadowing technique used to hint readers a certain plot development that will come later in the story. Also this quote is telling us that this is ardent admiration, which tells us that Desdemona is still not matured. To think about her future and what society’s expectations are. She admired the stories that Othello told about his brave journeys. In nowadays young teenagers are not drawn by personality but by looks and popularity. Also, Desdemona disobeys her father’s wish by refusing to marry any handsome, rich Venetian men and she goes for Othello an old black man, outside of the Venetian society. For example her farther says. â€Å"Look to her, Moor, if though hast eyes to see, She has deceived her farther, and may thee. † This shows that Desdemona is a disloyal character and may disobey her husband as well, she also goes against the societies expectations by defying standards such as not owing the duty to her farther and then a duty to her husband. Also Intercultural marriages where she marries a black man rather than a white man. In modern societies most young people disobey their parents and follow their own will due to their immaturity. Desdemona gets verbally and physically abused by Othello who slapped her and called her a whore in public towards the end of the play, when she was dying she still blames herself for othello’s physical and emotional abuses. In current situations people all around the world especially women get abused by men and usual, stand up for their husbands exactly what Desdemona did back then. Well, there you go even if this plays were written in the 16th century even in today’s time we still have the themes lust, domestic violence and societies expectations in today’s time. It’s easy for us to engage with the character’s in that timeframe due to the setting , the characters are realistic and believable and even this themes are considered in today’s society in different concepts.

Tuesday, July 30, 2019

Divorce and Reproductive Health Essay

Divorce (or the dissolution of marriage) is the final termination of a marital union, canceling the legal duties and responsibilities of marriage and dissolving the bonds of matrimony between the parties (unlike annulment, which declares the marriage null and void). Divorce laws vary considerably around the world, but in most countries it requires the sanction of a court or other authority in a legal process. The legal process of divorce may also involve issues of alimony (spousal support), child custody, child support, distribution of property, and division of debt. Where monogamy is law, divorce allows each former partner to marry another; where polygyny is legal but polyandry is not, divorce allows the woman to marry another. Between 1971 and 2011, several countries legalized divorce, the last one being Malta in 2011. The majority Catholic Philippines is the last officially secular country that does not have civil divorce for the whole population; Muslims, however, are granted divorce rights as per their religion. Vatican City, a ecclesiastical sovereign city-state, also has no procedure for divorce. â€Å"Divorcing one’s parents† is a term sometimes used to refer to emancipation of minors. Divorce in the Philippines is planning to take over Filipino values and culture. It’s all over the news, the Philippine Congress is now pushing forward the Divorce Bill right after they have put forward the Reproductive Health Bill. This is exactly what I have been worrying about. Just a couple of weeks ago, when I attended our Baptist Convention Meeting here in the Visayas, this issue was brought up. And just as what I have stated, â€Å"RH Bill can also lead to the Divorce Bill† because they have the same proponents. I know lots of Evangelical Christians are pro-RH Bill. But what they don’t know is that the proponents of RH Bill are also the proponents of Divorce Bill. And now that they almost got what they want, they are now preparing for another wave of controversial bill which will open a highway for immorality and degradation of Philippine culture and religious standards and beliefs. MANILA, Philippines – The Philippines remains the only nation in the world that does not have a law legalizing divorce. Is the country ready for such a law? Gabriela Party Rep. Luz Ilagan believes that it is time that the country moves forward and help couples who can no longer live together. Ilagan and fellow lawmaker Emmi de Jesus have filed a House bill introducing divorce in the Philippines that is now with the House committee on revision of laws. She said they are now waiting for the committee to schedule hearings to ask the sponsors and resource persons to explain the pros and cons of the proposed legislation. House Speaker Sonny Belmonte on Wednesday said the divorce bill will be among the priority measures that will be tackled when Congress opens its 3rd regular session in late July. Belmonte said he is supporting the enactment of a divorce law in the country. Ilagan, in an interview with radio dzMM Thursday, said the country is ready for a divorce law. PH only country without divorce â€Å"We are ready and we are the only country left now. Two years ago, we still had Malta,† she said. â€Å"But when Malta had a referendum last year, na kahit iyung presidente nila was reluctant to grant divorce, noong makita niya iyung results ng kanilang referendum ay pumayag. Kaya ang Philippines na lang ang natitirang bansa na walang divorce,† she said. She said Italy, where the Vatican City is located, allows divorce. The Vatican, which is technically a sovereign city-state, does not allow divorce. Current Philippine laws only allow annulment of marriage — a long, expensive, and painful legal process for estranged couples who no longer want to live together as man and wife. Not Vegas-style divorce Ilagan said the conservatives in the Philippines should not compare the proposed legislation with lax laws on divorce in other countries such as the United States. â€Å"May kaibahan, sa Amerika kaya tinatawag natin na divorce Las Vegas-style, puwedeng mag-asawa ngayon, tapos kapag hindi nila type, kahit mababaw lang ang dahilan, puwede na mag-divorce,† she said. â€Å"Sa atin naman, Pinoy style, mayroong mga kondisyon. Hindi madali na makuha rin iyung divorce. May mga kundisyon tayong inilagay sa isinusulong nating panukalang batas,† she explained. 5 grounds for divorce Ilagan’s bill proposes 5 grounds for divorce. Couples who want to avail of divorce will need to fulfill at least one of the conditions set forth in the bill, if it becomes law. According to the measure, couples who may apply for divorce include those who have been separated in fact for 5 years or those already legally separated for 2 years. â€Å"Number 3, is when the couple have the situation na nandoon iyung condition for legal separation such as marital infidelity, abandonment, one of the spouses has been convicted for more than 6 years, and domestic violence,† she said. â€Å"Ito naman ang mga basis for legal separation. Kung nandiyan iyan, puwede nang mag-file din ng divorce.† Grounds for legal separation may also apply when these same grounds have already caused the irreparable breakdown of the marriage. In addition, psychological incapacity, causing one’s failure to comply with essential marital obligations, and irreconcilable differences causing the irreparable breakdown of the marriage, will also be recognized as grounds for divorce. Ilagan said under the proposed law, it will be the courts that will determine if couples are qualified to apply for divorce. â€Å"It has to be proven in court, kasi hindi naman just because you filed for a divorce, you automatically get it,† she said. â€Å"Siyempre ang korte ang magwe-weigh.† Divorce less expensive She said the proposed divorce process will not be as financially, emotionally, and legally taxing as annulment. â€Å"Mas hindi mahal pero hindi siya murang-mura naman na this will become very, very easy that people will avail of,† she said. â€Å"Kasi, mayroon pa ring effort, mayroon pa ring proseso na susndin to reconcile.† â€Å"There will still be some expenses to be incurred dahil magha-hire ka pa rin ng lawyer pero this will not be as difficult or expensive as annulment,† she added. Ilagan cited data from the Office of the Solicitor General that says in Metro Manila alone, around 800 cases are being filed in courts for legal separation and annulment every month. â€Å"Majority of these (annulment petitioners) are women, and 92% are Catholic. Kailangan talaga, harapin na natin ang problemang ito,† she said. Support from lawmakers Even as the head of the lower House is supporting the proposal, Ilagan said the Senate is also likely to throw its weight behind a divorce bill. She cited the cases of 4 senators who either have annulled marriages or are undergoing the process. They are Senators Francis Escudero, Pia Cayetano, Loren Legarda, and Aquilino â€Å"Koko† Pimentel III. Senator Miriam Defensor Santiago, during the renewal of her wedding vows last year, alsoexpressed support for divorce to be legalized in the Philippines. â€Å"I think divorce should be available to people who become homicidal at the sight of each other. That’s so much better than making each other miserable for the rest of their lives and impacting the lives of their children as well. I’ve always made known my views since I was RTC (Regional Trial Court) judge,† she said. â€Å"I am in favor of a divorce bill provided that grounds for divorce are very strict so that we will not encourage young people to rush int o marriage and then rush out by divorce,† Santiago said. â€Å"I think the Senate is more open,† Ilagan said. â€Å"They (senators) have revealed situations na they would be sympathetic to people who would like to have divorce.† â€Å"I’m sure marami din naman sa lower House na nakakaintindi. Itong bill na ito, inisip para tugunan ang pangangailangan ng atin mga kababayan,† she added. Just before the intense debate on the Reproductive Health bill, Filipinos are once more at odds with each other in considering another controversial piece of legislation: the Divorce bill. The debate on legalizing divorce took a kick-start when news of Maltese referendum favoring divorce reached the Philippines a few days ago. This has prompted progressive groups to make a bolder call for the country to follow in Malta’s steps and legalize divorce in a predominantly Catholic nation. The debate on divorce is nothing new, see here AttyatWork’s round-up of talking points on the issue from last year. Filipino Thinkers has a great digest of how the debate was settled and how the referendum unfolded in Malta. More importantly, it provides a side by side comparison of the issue between the Philippines and Malta: Aside from the happy ending, which left the Philippines the only country without divorce1, the story of Malta’s divorce referendum shares similarities with our own reproductive health (RH) debates: both countries are last bastions of Catholicism: Malta in Europe, the Philippines in Asia; both countries are predominantly Catholic: 95% in Malta, 80% in the Philippines; and both battles are primarily between progressive Catholics and conservative bishops. And in both cases, the conservative bishops use fear mongering to keep their flock in line. For a quick refresher on the differences between divorce, annulment and legal separation, Lyle R. Santos has a quick guide in layman’s terms. With Malta’s approval of divorce, the Philippines is now the lone country in the world that prohibits it. For Blue Dela Kanluran, the debate on divorce should not be framed on this fact alone: As i had stated earlier my stand is against divorce however, I will not begrudge a sovereign nation of their right to decide whats best for their country and themselves as Malta has displayed here. (See, that is an example of the separation of Church and State). Which leads me to wonder, what effects will the stigma of the only country which outlaws divorce have on the Philippines? Personally, I think this will make pro-divorce legislation in the future more difficult not only because of the meddling of the Church but with the stigma earlier stated as well (Which is not how legislation should be argued). Cocoy views the near-approval of the Reproductive Health and now the Divorce bill as a ‘reboot‘ of the Philippines, moving from a predominantly religious state in a secular o ne: If the Reproductive Health bill becomes law, and it is followed by a divorce bill? That would be one continuity reboot for the Philippines. It signals that the nation is slowly becoming secular and less under the thrall of the Vatican. As a Catholic, for me, it presents an opportunity for the Church to focus on the spiritual. I want sermons and direction that make me a better person. I don’t need the Church to tell me what is wrong with government. Filipinos everywhere already know what’s wrong with our nation. It is that time in history that we fix it. I need my church to help guide that poor maid who is always beaten up by her husband. I need a Church that guides street children away from the streets, and into education. I need this church to be relevant. Dreamwalker takes delight in the fact that this proposed laws, no matter how dividing and controversial, sparks debate among society, thus encouraging everyone to take part in the national discourse: I continue to be amazed by how Filipinos seem to be more aware of what is happening in the country and how we seek to be more informed about our laws â€⠀œ both proposed and existing. In my opinion, this can only lead to more good. Never mind that there will always b Maju brings forward a valid point in cautioning that our lawmakers should take up the divorce law with a keener eye: We should also get onto considerations on how good or bad are existing divorce laws. In many countries, notably those under the Sharia, the rights of women and men in divorce are not the same. Lastly, here’s a good discussion by a lawyer, Connie Veneracion, about annulment, legal separation under current Philippine laws and how divorce could plug the holes in the current Family Code: Later on, however, it became clear that despite the leeway allowed by the concept of psychological incapacity, there was a huge gaping hole in the law. Annulment is a very expensive legal procedure beyond the financial capacity of majority of the Filipinos. The laundrywoman living in the slums who is physically abused by the drunken jobless husband could not afford it. In addition to the expense, the process was a long and tedious one. Eventually, the divorce advocates started making noise again. As expected, the Catholic church is getting more imaginative in coming up with arguments against divorce. It is sad that most Filipinos cannot view marriage independently from its religious context. It is even more sad that most Filipinos do not consider themselves validly married unless married in church. Very sad indeed. So, will the passage of a divorce law patch the loopholes in the Family Code? It depends on what the law will allow as valid grounds for divorce and what the required procedure will be. It has happened before that a law is passed as some sort of pacifier. Congress can pass a â€Å"divorce† law which such narrow grounds and complex process that it will effectively negate the very purpose of a divorce. You know, just so it can be said that a divorce law has been passed. I doubt if that will satisfy the progressives and the divorce advocates. I’m not in favor that Divorce will be legalized in the Philippines. I believe its illegal and against the law of God. Philippines is a Christian culture country and we are the largest Christian Culture of all Asia. I don’t like Divorce at all and it has many disadvantages, of course Divorce ends your marriage that invest nothing at end, Divorce cost money and hurts children and also it changes personal relationships. Many people just don’t know the real importance of marriage even before planning of the wedding. Many of us are very religious and follow strict rules. We Filipinos believe that marriage is sacred in the eyes of God. Divorce is not the solution to the problems of many couple having their difficulties, they should put in their mind that they should save the relationship. They both promise in front of God that they will be as one in dealing life through ups and downs. We should see the other side of the situation and not be selfish. Children is the number one reason to keep the family together and bravely face all the problems. We should stand as the last standing country that did not legalized divorce and fight our dignity as a Filipino and as a person. Love of the family is the Filipino cultural identity. Family is very important and we should not give the evil an opportunity to destroy our gift of life which is our family. I Hope that many people realized the true essence of having a Family. I Will end up this with my deep and brief thought that In time of test, Family is the best. Below is a free essay on â€Å"Anti Divorce† from Anti Essays, your source for free research papers, essays, and term paper examples. 1 Divorce: a threat against the Filipino family Introduction A number of House Bills seeking to introduce divorce in the Philippines has sparked a nationwide debate. Moral, social, economic, and psychological issues pose valid considerations in resolving the debate. Various concern groups passionately argue and defend their respective viewpoints. The proponents of divorce led by groups advocating women’s rights argued that the reliefs provided by the Family Code are no longer adequate in the modern and present time. Further, these reliefs are prohibitive in nature due to the high cost of the legal procedure and its strict guidelines. They further contended that in reality, many couples especially those in the marginalized sector are stuck in unhappy and irreparable marriages because the relief that is applicable for their situation is not provided by any law in our country. While rich Filipinos can afford to have their respective marriages annulled, those who are poor are trapped in an abusive marriage for years. However, this proposition has been met with strong opposition. Being devout Christians, many Filipinos believed that â€Å"what God has put together, let no man put asunder.† They opined that divorce could lead to the breakdown of families. Divorce, they say would be detrimental in the Filipino culture which is primarily centered on a strong foundation in the family. Moreover, they contended that the said bill is unconstitutional because it is a threat against the family which the constitution pledged to protect as an inviolable institution. This paper seeks to address whether or not there is a need to legalize divorce in the Philippines as necessary relief for those marriages that has broken apart and its effects. Divorce defined Divorce, also called the dissolution of marriage is the final termination of a marital union. It cancels the legal duties and responsibilities of marriage and dissolves the bonds of matrimony between the parties. In effect,†¦

Monday, July 29, 2019

Analysis of “Dark Shadows” as a Gothic Masterpiece

Analysis of â€Å"Dark Shadows† as a Gothic Masterpiece To most, when asked to define what Gothic is, they will state that it is similar to any other story, just with more â€Å"darkness. † This is because Gothic stories all have a classic story line. First, there is the main character’s back story, if any is then told. Next, there are events that lead up to a horrible incident that is the climax of the story. Lastly, the character finds some way to fix the situation or free him- or herself from it. They might go insane, commit suicide, run away, or watch other characters perish. However, readers would be greatly mistaken if they thought that this was all that there is to a Gothic story; there is much more to the Gothic than meets the eyes. There are Gothic tropes that define this type of Literature from the rest, such as murder, groans, blood, or even an apparition. Even today, there are video games that have these Gothic tropes. According to Kirkland, games such as Silent Hill have â€Å"gloomy settings with a sense of forthcoming violence, spaces such as a haunted house, tombs and prisons, the contaminating influence of family curses, and revenge-driven ghosts† (107). These tropes have endured across time due to their effect on the human mind. And this can be seen no more than in Burton’s film, the 2012 version, Dark Shadows. Humans have a natural fear of the dark that has existed since the beginning of time. Centuries ago, people feared the dark because that was the time when they were most likely to get attacked by robbers. Some people even went so far as to capture starving, wild dogs and have them fenced in to help protect the house. Even today, people are wary of going outside at night due to the fear of getting robbed and/or killed. In Burton’s film Dark Shadows, it was filmed almost entirely at dusk or at night. Although he didn’t update the use of darkness in this Gothic story, he did use it very wisely. For example, in the film he made sure to have candles low to the ground to illuminate people’s faces from the bottom, causing them to appear ghoulish. He also made particular scenes more dark and dreary than others; while it would be sunny at the fishing docks, it was cloudy at the castle. This affected the audience by making them feel that the castle had something sinister hidden within it. Death is a huge fear for countless, as it has been for centuries. Long before embalming, people had no knowledge of what happened during or after death. At one point in history it was so common for people to be accidently buried alive, that next to every grave they put a bell with a string attached that reached down inside the coffin. If the person was alive and woke up, they would pull the string and someone would come to rescue them. Throughout the ages, death and its meaning has slowly changed. In Aikinari’s story, â€Å"The Chrysanthemum Vow,† death is portrayed as a way to free oneself from the confinements of life. When Akana was captured and imprisoned, he committed suicide in order to be able to travel to Samon as a ghost and fulfill his vow with him. In Dark Shadows, death was modernized by the use of the vampire named Barnabas Collins. Vampires have been a part of our society for generations. When someone dies, it is common for the body to bloat and for blood to leak out of the mouth, due to its decomposition. According to Gee, â€Å"a body decomposes in such a way that human teeth protrude like fangs† (8). Not being able to comprehend this, people would tell horror stories of vampires to try and explain what was going on. In Dark Shadows, Barnabas not only updated vampires, but also death. Unlike the original vampires, Barnabas became this monster not by the bite of another vampire but from the curse of a jealous witch, who also killed his fiance. This changed the view of death because death was something that Barnabas could not attain. Unlike his predecessors, he was immortal and couldn’t die. This caused him great pain since he could never be with his beloved again. Death became that which could free him and end his suffering. This also changed the anatomy of vampires. Classic vampires could be harmed with garlic or the light. While the light hurt him, he was able to merely wear a hat and cloak and not be harmed. However, there is still much more to Gothic Literature. According to Baldick, â€Å"For the Gothic effect to be attained, a tale should combine a fearful sense of inheritance in time with a claustrophobic sense of enclosure in space† (xix). A story can have Gothic tropes but not be Gothic. There are loads of books that have murders and ghosts that aren’t considered Gothic at all, like Harry Potter by J. K. Rowling. His parents were killed and there was a ghost trapped in the girl’s bathroom, but it isn’t Gothic at all. What makes a story Gothic is how it is told or portrayed. Sometimes, the scenes that are used are to make the viewers question what is righteous and what is wicked. Burton shows this with how he introduces his characters and their personalities. For the vampire Barnabas, he is portrayed not as monster but as an unfortunate soul who has a curse that he is trying to rid himself of. Instead of wanting to stay a vampire, he joins up with a local physician to try and find a cure to make him human again. However, he still kills humans and drinks their blood. This makes the audience question whether Barnabas is an evil vampire or a poor man with a curse due to this hidden identity. This is also shown with the witch Angelique. For her character, they portrayed her as being jealous that Barnabas chooses to marry someone else, instead of her. She curses him to become a vampire but later on states that she didn’t kill him because he only wanted his love and attention. Before she dies, she rips out her own heart and offers it to Barnabas. Showing this makes the audience debate on whether she is innocent deep down in her actions, or merely empty and insane. Insanity is another classic trope of the Gothic. Traditionally, insanity was shown as a way to become stronger or to become free. In â€Å"If You Touched My Heart† by Allende, Hortensia is caged by her lover. At first, they are in love and can’t be separated. However, Peralta soon forces her into a cage and keeps her there for several decades. In order to deal with the psychological trauma, Hortensia becomes insane to free herself. This is shown when she was â€Å"surrounded by hallucinatory spirits who lead her to other universes†¦ [traveling] through starry space† (523). By creating these illusions in her mind, she was able to free herself from the pain of growing old and hideous in that cage. In Poe’s story â€Å"The Tell-Tale Heart,† the unnamed main character goes insane due to his own thoughts. In the beginning of the story, he states how he is obsessed with this old man, but not insane. He states that, â€Å"it was not the old man that vexed me, but his Evil Eye† (498). This quote shows that the character originally had no aggression towards the old man, only his one pale blue eye. After he kills him and hides the body under the floor, he starts to hear a heartbeat. He concludes that it must be the old man’s heart. This is frightening because the reader is unsure what he is actually hearing. He could simply be hearing his own heartbeat, or imagining it all due to his guilt. In Dark Shadows, insanity is shown in a similar, yet different way. The film actually had two characters that were insane, the witch Angelique and Victoria. Angelique is depicted as going insane after her pure heart was broken by Barnabas. She only turned him into a vampire because she couldn’t stand to see him with another woman. Her insanity allowed her to become strong and have the strength to, in a sense, imprison the man who caused her pain. Victoria, on the other hand, was only considered insane by society. Due to her psychic ability in being able to see spirits, her family feared how others would view them and sent her away to be â€Å"fixed. † This demonstrates how insanity is not simply mental, but also what society deems as insane. However, not everything is clearly stated. Within Gothic Literature, there are hidden messages or symbolisms throughout the entire story. Knowing this allows the reader to think and look more deeply into each action and event that is occurring. For example, in Edgar Allen Poe’s â€Å"The Fall of the House of Usher,† when Roderick dies at the end of the story, the house crumbles to ruins. The house doesn’t crumble because it’s ancient; it symbolizes the end of the Usher’s bloodline. In â€Å"The Yellow Wallpaper† by Stetson, the main female character is moved to a house in the country for â€Å"bed rest. There, she is forbidden to write, think, and sometimes even speak. She starts to see a woman trapped in the wallpaper, shaking it at night and creeping around outside during the day. This symbolizes how the narrator feels trapped and wants to escape. At the end, she â€Å"releases† the woman from the wallpaper and becomes her. The narr ator could only be free by creating an alternate personality. In this story, her insanity helped set her free. Dark Shadows also has some symbolism of its own. When Angelique is dying, they show her breaking as if she is a porcelain doll. This demonstrates how even though she was evil she was also extremely delicate in her true nature. As her face broke, pieces fell and exposed a small hole into oblivion. This signifies how she was truly empty on the inside, nothing more than a doll. Although she was once a human with supernatural powers, her jealousy and obsessive love for Barnabas slowly took over and, over time, left her an empty shell of what she once was. She was unable to truly love Barnabas, because she was literally filled with both darkness and nothingness. At the end of the film, Barnabas finds Victoria standing on the ledge of cliff. She tells him that they are both different, and that she can only be with him if they are the same. He tells her that he can’t turn her into a vampire, so she jumps off the cliff. This symbolizes the difficulty and societal rejection of dating someone who is of a different class or race. For her, she couldn’t see how their relationship could work unless they were both vampires. She also felt that if she couldn’t be with him, then she had no reason to live and must die to free herself from the suffering. Gothic literature is not something that can be defined in a few simple sentences. As Rintoul points out, â€Å"Gothic coincides with an important interrogation of the cannon as a site of power, and with equally important work that links social and political conditions† (701). Gothic literature has tropes that have endured across time and can still be found in modern stories and games. However, these tropes don’t always stay the same; some have been modernized over the centuries. This can easily be seen in Burton’s 2012 film, Dark Shadows. Death was transformed from something terrifying to that which could set one free. The vampire changed from a wicked corpse to a miserable man who was cursed. Insanity also went through some changes. At first, it could set one free from pain. In Dark Shadows, insanity morphed into something that was not only mental, but what society deemed as insane. The symbolism throughout the movie also added depth to seemingly simple scenes. Dark Shadows is a perfect example of how the Gothic has changed through the ages and thrived. Works Cited Allende, Isabel. â€Å"If You Touched My Heart. † The Oxford Book of Gothic Tales. Ed. Chris Baldick. Oxford: Oxford University Press, 2009. 519-526. Print. Baldick, Chris. â€Å"Introduction. The Oxford Book of Gothic Tales. Ed. Chris Baldick. Oxford: Oxford University Press, 2009. xi-xxii. Print. Gee, Joshua. Encyclopedia Horrifica. Hong Kong: Scholastic, 2007. Print. Kirkland, Ewan. â€Å"Gothic Videogames, Survival Horror, and Silent Hill Series. † Gothic Studies14. 2 (2012): 106-122. Print. Rintoul, Suzanna. â€Å"Gothic Anxieties: Struggling With a Definition. † The Journal of Eighte enth-Century Fiction. 17. 4 (2005): 701-709. Print. Sova, Dawn. â€Å"The Tell-Tale Heart. † The Complete Tales and Poems of Edgar Allen Poe. Ed. Dawn Sova. New York: Barns Noble, 2006. 498-501. Print.

Sunday, July 28, 2019

Marketing Essay Example | Topics and Well Written Essays - 3000 words - 7

Marketing - Essay Example The pitchers’ initial proposal is a 15% company shares in exchange for the money. After a very long bargaining, two of the Dragons, Deborah and Theo together with the pitchers agreed to close the deal with 25% shares of the company in exchange for the  £200,000 investment. Coin Metrics Limited, a recently established company, supplies a wireless revenue monitoring technology specially designed for gaming machines like arcade. This machine is capable of providing a cost effective systems that will give the owners of the amusement and gaming industries the power to easily and accurately monitor the financial performance of their of their assets and gaming sites. The company’s mission is to become the number 1 supplier of amusement and gaming industry data products. (Site Performance Measurement, 2007) Guardian is the product name of Coin Metrics modular wireless data capture and reporting system. The system is consists of three (3) modules namely: the Guardian WDCâ„ ¢, the SITE Guardian â„ ¢, and the NET Guardianâ„ ¢. The Guardian WDCâ„ ¢ module is made of a small electronic card powerful enough to provide a wireless data connection to the SITE Guardian PCâ„ ¢ application. This module has a single connection to the machine communication ports; and is connected to the BACTA data port of each gaming machines using an industry standard of 25- way connector. To ensure that all the data specifically game fault and game performance meters are permanently stored within the system, this module is designed with the features of a Bluetoothâ„ ¢ radio chip-set and microprocessor with a permanent FRAM memory storage. The Bluetoothâ„ ¢ radio enables the virtual meter data to be read by the SITE Guardian â„ ¢ PC application while the protocol information that is produced by the gaming machine is stored in the ‘virtual meter’ memory of this module. The Guardian Wireless Data Capture (WDC) module can

Thin Layer Chromatography Essay Example | Topics and Well Written Essays - 500 words

Thin Layer Chromatography - Essay Example But butan-1-ol isn’t a suitable dissolvent for amino acids except it is hydrous. Based on the structure of the amino acids in this practical, group B have greater side sequence compared to group A. Furthermore, the movement level of amino acids remainder on the dissoluble on the side sequence in the solvent. The segregation of amino acids rely on the way they are used and the section properties like the impact to aid with one dissolvent or another or variable the pH of the dissolvent. The division by electrical charges would progress to preferable outcome. The basics of paper chromatography are comparable to thin layer chromatography, however, the support substance are not the same. Furthermore, the advantages of the thin layer chromatography over paper chromatography are; Alpha-mannosidosis is an autosomal recessive lysosomal store disease caused by erroneous of lysosomal ÃŽ ±-mannosidase enzyme which is analysed by urine oligosaccharide diagnosis and blood ÃŽ ±-mannosidse test. Maple syrup urine disease is an autosomal recessive aminoacidopathy, it is an outcome of the default of branched-sequence amino acids. This disease is known by a Medical examination via urinary amino acid amount. g) A student spots an unknown sample on a TLC plate. After developing in hexane/ethyl acetate 50:50, he/she saw a single spot with an R f of 0.55. Does this indicate that the unknown material is a pure compound? What can be done to verify the purity of the sample? The way that you see one spot on a TLC plate does not so much imply that the result spotted holds one and only part. This is on the grounds that two mixes can have the same worth of Rf in a specific eluting framework. You must run the specimen in an alternate eluting dissolvable and check whether it again gives stand out spot. This is a great sign that the specimen is immaculate. Be that as it may, you

Saturday, July 27, 2019

Compare two poetry Essay Example | Topics and Well Written Essays - 1250 words

Compare two poetry - Essay Example As â€Å"The Snow Man† opens with lines â€Å"One must have a mind of winter / To regard the frost and the boughs / Of the pine-trees crusted with snow†, the speaker in the third person viewpoint seemingly expresses personal belief on what snow or winter is about. To him, it is essential to have a ‘mind of winter’ so that one perceives more than the feeling of cold. During cold season, our natural tendency is to respond by covering ourselves with thick hides or cloth to be protected from the extremes of low icy temperatures but the poet indicates through the speaker that we ought to recognize the strength born by the pine trees ‘crusted with snow’. Paying regard to the boughs of the trees that remain unbreakable despite the frost summons us to the thought that no matter how intense the degree of coldness is of the snowy winter, a ‘snow man’ that becomes of us would know and acknowledge the climate’s heart. So instead of prev enting the snowiness, we would rather be among the pines that hold and keep the wintry sensation of burning cold without putting on fire or any opposite element against it. Through the second stanza which consists of the lines â€Å"And have been cold a long time / To behold the junipers shagged with ice, / The spruces rough in the distant glitter†, our critical reading is further brought to realize the significance of ‘cold’ in our lives. ‘Cold’ being that which stands for loneliness, suffering, emptiness, or any similar condition of distress is something that can refine a man to a resolute state of well-being having a kind of beauty that radiates in and out. Equivalently, a person who values hardships and perseverance for the sake of establishing a meaningful existence, in the process, walks a path that leads to wonder. The terms ‘shagged’ and ‘rough’ may be associated with an unfavorable load or burden yet either the â₠¬Ëœjunipers’ or the ‘spruces’ occur to bear a proud imagery of delight that can sparkle even from a distance. This scenario is quite symbolic of a manner by which an individual takes good pride upon earning dignity and respect made firm via continuous deeds of righteousness and constant struggle to avoid the complacent ways of evil in the world. Good acts may be often unseen but the fruit of pure joy and the absence of guilt are adequate signs of one’s glowing beauty from within just like the coniferous plants of winter which are altogether a sight of marvel. Stevens’ â€Å"The Snow Man† proceeds with â€Å"and not to think / Of any misery in the sound of the wind, / In the sound of a few leaves, / Which is the sound of the land / Full of the same wind / That is blowing in the same bare place†. To this extent, the speaker likely conveys for us to distinguish between the snow and the sound of the wind under the sun’s heat which i s capable of swaying merely ‘few leaves’ that embody the petty worries of living. It is not quite worth our precious time to be toiling for things of material composition or those that are perishable in nature for we can never count on them to build an inner foundation of courage and reason to work out concerns based on several aspects of life. What the wind causes turns out to be a plain influence of breeze which everyone in our planet can cope with at any rate or level. In reality, for instance, working to achieve a

Friday, July 26, 2019

Current Issues in Parent-Child Relationships Research Paper

Current Issues in Parent-Child Relationships - Research Paper Example Children may not recognize the love and affection of the parents which may result in developing negative attitudes towards the parents. Parents on the other hand may think that they are working hard in order to make the future of their children safe; but in return they are getting only negligence and embarrassments. Both, the parents and the child travel in extremely opposite directions which may be resulted in strained parent-child relationship. Neither of them will be satisfied with their living conditions even though money may not be a problem for them. Psychological problems may affect both the parent and the child which may ultimately resulted in unhealthy incidents in the family. Latch –key-kids are more in Canada and it became a social problem now. In fact social service agencies are trying to find out a solution for it in various manners. The Latchkey Kids calling program is a system developed by Database Systems Corp. (DSC) in order to help such kids. â€Å"This program is an integral part of the CARE (Call Reassurance) phone system that checks on the well being of home alone children as well as senior citizens who need regular contact† (Care). I want to learn about the emotional problems of latch-key-kids. This is because of the fact that a psychologically disordered child can create lot of family and social

Thursday, July 25, 2019

Democratic and socialist approaches Essay Example | Topics and Well Written Essays - 1000 words

Democratic and socialist approaches - Essay Example Democracy should inevitably lead to ever more local forms of government, and appears to work best when shareholders or stakeholders have some true value or worth accorded to their participation in governance. By this standard, the voting for a President every four years is merely a symbolic action, and in nation states with a huge population such as the United States, it is clear that the individual vote is often lost, viewed as inconsequential, or easily disposed of with by politicians. However, on the local level, the importance of the vote is much more valuable for those who are actively participating in their own governance. The Greek city-state can be seen as a classic example of small-scale governance where the individual voice is truly valued and participation can make a real impact. When power is decentralized to ever smaller and more local organizations of government, democracy works best, as it is under these situations when the people whose lives are actually affected by t he decision-making process are actually given the opportunity to discuss and vote on the issues which concern them. This is the principle behind Federalism, and there is significant evidence that the Founding Fathers of America intended or hoped that the Federal government would be an extremely limited organization, lacking the power of income tax initially for example or restricted in its ability to raise debt or standing armies. What has become known as the modern democratic State is in fact little different from what is called an oligarchy?

Wednesday, July 24, 2019

Analyzing and Discussing Primary and Secondary Source Documents Essay

Analyzing and Discussing Primary and Secondary Source Documents - Essay Example Both the South and the North American sub- continent were very actively involved in slave trade and the slaves themselves who they relied on so much to work on their farms during the period of the agrarian revolution in America. Most slaves were drawn from the African continent due to the rise in the price of the slaves from the European continent (Olmsted, 1997). The next available opportunity therefore lied in Africa and as a result, a large bulk of slaves were drawn from the African continent to work on the American cotton farms that were rapidly expanding in size and increasing in demand as more industries set up their operations across the continent. Many of these slaves were kept and transported under very pathetic conditions. The slaves had totally no rights for their lives and their daily lives were determined by their masters who were as well very cruel and inhuman in the way they dealt with the slaves. However, there was a sharp and stern contrast in the manner in which sla ve trade and slavery was practiced in the southern and the northern parts of the American continent. This document will look at the underlying differences which existed in the manner in which slaves were handled in the southern as well as in the northern parts of America and the underlying factors which led to the abolition of slave trade in America in line with the views of Calhoun. As Calhoun argues slavery in North America in a rather harsh and a cruel manner that no human he says should ever be subjected to. The harsh treatment which the slaves in North America were undergoing as they went about carrying out their duties on the Americans’ farms was rather pathetic and could be ranked at the greatest point in the analysis of human injustices ever committed by man against his fellow man in the world. The slaves in North America had no rights at all and were treated by their masters as if they were animals and not human beings at all. Their masters went round in their workin g places with whips in their hands and anytime would be dreadful to any slave if at all these masters decided to use their whips on them. As DeBow notes comparing slavery in the north and that in the south during this time, he notes that the slaves in the South were treated in a better way as compared to those in the North (DeBow, 2003). That the Southern slave masters rarely used their whips on their slaves unless it was very necessary and could only be used as the last resort in case of any problem. In this was then he argues that the slaves who were working on the southerners’ farms had more freedom than those on the Northern farms. Rush justifies Calhoun’s observations by quoting the following statement â€Å"lay in northern industrial cities where exploited workers ‘toil their weary way from the cradle to the grave, and whose worn, emaciated frames†¦sink into that quiet rest never known in life† (Rush, 2002). On the other hand the slaves in the s outhern parts as Ira Berlin notes were a bit ell treated and the conditions in which they were subjected at their work places moderately better, by justiying the conditions in the southern farms, Calhoun tries to claim that the southern slavery has no problem as it is in line with human ethics (Ira Berlin et al., 1985). Having good respect and curtessy for the southern slaves would therefoe mean that the made of slavery and slave trade was actually not a crime aginst hunanity but rather the northern slavery. By Olmsted saying that the blacks

Tuesday, July 23, 2019

34 of 34 Discuss interdiction, prevention, and treatment programs as Essay

34 of 34 Discuss interdiction, prevention, and treatment programs as components of the national drug strategy. Include a discussion of the effectiveness of each strategy - Essay Example Increase in drug prices reduces their consumption. The prevention action plan which is part of the national drug strategy aims at avoiding drug use among the youths. This is one through providing information about prevention to affected stakeholders such as parents, law enforcement authorities, educators, young people and the community. It also aims to achieve this through national campaigns against drugs and funding community projects for the same purpose (Gaines & Kappeler, 2008). This has been seen to be successful in reducing car accidents resulting from drug abuse as it is seen to reduce consumption of illicit drugs to considerable levels. Although it is not easy to get the exact number of how this has been successful, since the implementation of the prevention there has been a notable degree in use of drugs among the youths. Treatment as a strategy involves taking the people who are already addicted to drugs to drug rehabilitation center where they are helped in recovering through therapy and counseling. The national drug strategy supports the treatment plan and encourages the use of new collaborative an innovative strategies that will yield better results. This has been through funding territories and provinces to reinforce drug abuse treatment systems thereby increasing the access to drug treatment services to meet the high need. Treatment has been successful in turning around the lives of drug addicts who have collaborated and who are now able to live without dependency on the drugs. United States. (2005). Drug prevention programs and the fiscal year 2006 drug control budget: Is the federal government neglecting illegal drug use prevention? : hearing before the Subcommittee on Criminal Justice, Drug Policy, and Human Resources of the Committee on Government Reform, House of Representatives, One Hundred Ninth Congress, first session, April 26, 2005. Washington: U.S.

Paul Gustave Dore Essay Example for Free

Paul Gustave Dore Essay While accompanying his father and older brother in Paris, Gustave discovered the allure of Paris and made known his intention to remain and pursue his career as an artist (Hubbard 5-8). His work is generally considered as Romanticism and he has been labeled one of the greatest illustrators of his time. His lack of formal training created both derision among art critics and a cult following among common people who could relate to his work. He possessed a grasp of what would be popular among the common folks of his time and a flair for the dramatics in his works. It could be said that the Parisian Art world did not side with him because he did not struggle or starve as most artist did and his financial success was a threat to the very core of Art (McWilliam 829-830). His was a time of great discovery, both scientific and artistic, and an industrial revolution the likes of which gave wealth to the very few. When he abandoned caricature work, he did try to redeem himself but, could not break the yoke of commercial production and its promise of wealth (Hubbard 5-8). His inability to sway his critics and peers in his birthplace and formative city (Paris) forced him to ply his wares in England and across the Atlantic to the United States. Gustave Dore became the darling of England and America, and managed to make millions during his half century of life and produced a staggering amount of sketches. At one point of his career as an illustrator, he employed forty blockcutters (WebMuseum 1). Gustave Dore dabbled in both painting and sculpture during his later years and was purported to be a violinist and tenor singer (Hubbard 5-8). The work of Gustave Dore is both loved and spurned during his lifetime but, he certainly maintained a life of wealth his father could not have made and he owed it all to his prodigious pencil. The following works by Gustave Dore, we will examine his favored subjects and themes that showed the suffering of poor people and presented these in surrounding treatment that emphasized those suffering. . Extracted from a book by Blanchard Jerrold and illustrated by Gustave Dore. The book was commissioned as a type of guide through the many streets and venues of London, in essence a Tourist Book (Spartacus. choolnet. co. uk). Instead it became a rendition of the lower class and their plight. A story in the Port Cities: Leisure, health and housing Social conditions in the 19th-century Website cites the following: An artists impression of poverty For those whose imaginations could not be stirred by social commentators like Booth and Mearns, the French artist Gustave Dore (1832-1883) visited Lon don and produced horrific illustrations of life in the port areas that shocked public opinion. Although a commercial success, many of the critics disliked his work. The critics reaction Several critics were angry that Dore had appeared to focus on the poverty that existed on the waterfront, rather than on the finer aspects of life in the metropolis. He was accused by the Art Journal of inventing rather than copying. Completely missing the point, The Westminster Review complained that Dore gives us sketches in which the commonest, the vulgarest external features are set down. (PortCities London. org) Analysis of Formal Elements – One of the most fundamental elements of art is line. [Sayre 82] 1Variety and Quality of Lines Homeless people of London deadened on a bench, third quarter 19th century Figure 1 – Museum of Louvre department of the Graphic arts,  © Museums of France, 1998 Dore’s pencil drawing shows a clear outline of each figure with the use of a heavier line and the details using lighter lines. The implied and contour lines in the garments indicate worn use and filth. The vertical and horizontal rendering on the bench enables the viewer to perceive a seating area made of stone thereby heightening the plight of the homeless and impoverished that is depicted here. The development of each subject is made through the use of foreshortening and perspective. The foreshortening implies a reclining figure surrounded by seated figures. The perception of three dimensions is brought about through the use of reserve, or white background of the paper, on the standing baby and the face of the sleeping girl with a hat. The darker rendering of the other subjects suggest repose while the highlighted baby is awake. The cross hatching and hatching of the garments in uneven manner depicts clothing that is disheveled, worn, and filthy. Couple and Two Children Sleeping on a London Bridge Figure 1 – http://www. bergercollection. org/artwork_detail. php? i=167# Dore in Figure 2 now uses a more expressive line in the treatment of the subjects and dark heavy graduated in weight to specify large folds in the clothing and the edge lip of the bench, shown as details in Figure 3 and 4. A sepia wash is used to introduce as a possible element of a darkening sky dotted with white spots indicating stars. To the upper left of the figures is a depiction of crosses faintly visible implying the mast of tall ships thereby implying a port in the distance? The stone bench is still presented by straight vertical and horizontal lines but as opposed to Figure 1, it now shows details such as cracks that normally propagate in stone material. All the figures are dark and disheveled in appearance. Their clothing is depicted in an unkempt appearance and the scene shows a sense of separation from the upper class society because of the way they are lying on the bench, even though they are presented in a manner of dress inure to the upper class. My first impression was a family waiting for transportation to where I do not know after a night out on the town. Normally figures, during that century, waiting for transportation are sitting upright. Dore does not address in his drawing here the same condition as Figure 1. When I first saw this work, I chose not to look at the title and make some preconceived notion as to what was being depicted. When I noticed the implied ship mast in the background, which setup the next perception as a port, it inherently supported my theory of awaiting transportation. Alas, it was not correct and this may shed some light into Dore’s eventual illustration in Figure 5 of the same scene depicting a more impoverished set of subjects on a bench awaiting the light of day. Included as a reference to the depiction of poor vs. wealthy is Figure 6, one of just a few of the drawings the publisher thought would be prevalent in the book. Figure 1 – http://www. bergercollection. org/artwork_detail. php? i=167# Figure 2 – http://www. bergercollection. org/artwork_detail. php? i=167# London: A Pilgrimage, Asleep Under the Stars Figure 1 – http://www. cf. ac. uk/encap/skilton/illustr/index. html London: A Pilgrimage, A Ball at the Mansion House Figure 2 – http://www. cf. ac. uk/encap/skilton/illustr/index. html 2Spatial Strategy A Whitechapel Coffeehouse Figure 3 Use of a frontal recession, street level linear perspective is tantamount to depicting the main figures in this almost monochromatic painting. Dore’s lines are generalized and are meant to capture immediately the scene in its moment. The central figures show a more upright and important stance than the outlying supporting subjects. Their turned bodies show an intense attention to the entrance of these key figures. The key figures wardrobe is straight and the outlying figures show crumpled clothing which may imply poverty. It is not until the illustration in Figure 7 that the sense of desperation among the non-central figures is clearly delineated. It is also in this illustration that the claustrophic effect that Dore is famous for is in full effect. The painting shows a more elevated perspective than the illustration. I have started to question Dore’s intent in the production of these illustrations. Even though his name is clearly on the lower left corner on most prints, the blockcutters name is on the lower right. This clearly implies an employer to employee relationship and does not necessarily imply apprenticeship. The distinct change from study or conceptual drawing to print supports this remark. London: A Pilgrimage, A Whitechapel Coffeehouse Figure 4 – http://www. cf. ac. uk/encap/skilton/illustr/index. html 3Light and Color The Charity of the fishmongers: study in a district of London, 4th quarter 19th century Figure 1– Museum of Louvre department of the Graphic arts,  © Museums of France, 1998 Dore produced this work five years after the release of the illustrated book London: A Pilgrimage. His rendering of color does not lend itself well to translating key formal elements. Why he chose to color the gathering of men in red is in contradiction to the clear shaft of white light shining on the fishmonger and children. The gathering of men looks to be outside due to the street pole with what may be gaslights. It is reported that Dore was color blind and was not adept at color shading (Malan 1). If it were not for the title I may have mistook this as a gathering of children at a fish market with their caretaker. Under closer scrutiny it shows the children as lacking shoes and wearing torn soiled clothing. 4Texture and Pattern London: A Pilgrimage, Houndsditch Figure 2 – http://www. f. ac. uk/encap/skilton/illustr/index. html London: A Pilgrimage, Found in the Street Figure 3 – http://www. cf. ac. uk/encap/skilton/illustr/index. html Here again his lack of training shows through on the use of light, shading and shadows. His surrounding treatment is far below his work illustrating Dante’s Inferno or the Bible. Looking at Figure 10 gives th e impression that the candle is giving off more light than it is truly capable of producing. There is also an imbalance to the scene because of the light. Artistic license aside, I prefer George de la Tours rendering in Joseph the Carpenter [Sayre 175]. The Figures clearly show the impoverished condition that has befallen the subjects in the picture and shows, as if in a photograph, the dire predicament that requires immediate intervention 5Comparisons The well meaning Dore did have influences during his formative years and it came about through his beginnings as a caricature artist. Artist like Grandville was admired enough by Dore that he went to him for advice on matters concerning his art. Dore studied closely the work of the first comic strip artist Rodolphe Toepher and this may have created a caricature memory strategy that was difficult to overcome (Duncum 97, 98). Lion Devouring a Rabbit Figure 1 – Eugene DelaCroix DelaCroix’s lion bears a more realistic representation of the animal than the one Gustave Dore’s illustrated on the cover drawing (Figure 15) for the book London: A Pilgrimage. Dore’s lion seems to melt into the surrounding environment and the foreshortening of the front paw and rear paw are not in keeping with the rules of perspective. Hercules at the Crossroads Figure 2 – Albrecht Durer (Germany) circa 1498 London: A Pilgrimage, Gustave Dore Figure 3 – http://www. cf. ac. uk/encap/skilton/illustr/index. html Albrecht Durer’s treatment of the muscular human male may seem to fall within the same realm as Dore’s human male in his cover drawing but, it shows Dore’s lack of formal training in the way the back muscles are rendered. Durer studied human anatomy extensively including bone structure, which I believe Dore did not fully grasp. London: A Pilgrimage, Newgate Exercise Yard Figure 4 – http://www. cf. ac. uk/encap/skilton/illustr/index. html There have been questions in the art world as to the influence of Dore on other artist; one in particular is Van Gogh who referred to him as the Artist of the People (Study Light Org). † Van Gogh had produced a picture called â€Å"Prison Yard† and it was presented without reference to being after a major artist and this was not acceptable. The critic clearly states the resemblance of the picture to Dore’s above in Figure 17 and describes it as â€Å"a tolerably literal rendering of an illustration by Gustave Dore. † He does continue to deride Dore with the continuing remark â€Å"It seems as if Van Gogh had discerned, as others have, an occasional article of value in the rubbish-heap of Dore’s production (R. S. 250). This is but one example of Dore’s place in the Art Critics of his time. His development of the illustrations for the book London: A Pilgrimage brought about the issues of the paupers and homeless (Smith 997-1032). Smith projects the impression of France’s workhouses as being equal to the dreadful pictures of London in Gustave Dore’s book. In conclusion Gustave Dore succeeded in presenting to the populace at hand on the issues of poverty through study sketches that were transformed into illustrations. His rendered illustrations clearly showed the large divide between the wealthy and the poor. His handsomely paid commission did not affect what he saw as blight in society. His participation in this particular commissioned work allowed him to perform a service that could not be ignored, and his focus on the plight of the paupers created a controversy that most artists during his time could afford (Grew 204). The many sketches he made for this project is not readily encompassed by this study and many scholars are still building a repertoire of research into a man who turned a commercially paid venture into a social statement, which will provide students and teachers with questions still unanswered.

Monday, July 22, 2019

Bed Bathing a Patient Essay Example for Free

Bed Bathing a Patient Essay Introduction In this assignment I will be exploring the legal, professional and ethical issues involved in bed bathing a patient/client in a hospital setting. I will be reflecting on a personal experience, experience during a seven week placement on a diabetic ward. I have decided to use a reflective cycle which is an adaptation from Gibbs (1988) model.This reflection has provided a systematic approach to my learning and to my nursing practice. Within this essay I intend to discuss approaches to assessing, planning, implementing and evaluating care. Heron (1977) refers to the process of reflecting as a conscious use of the self. Once one becomes consciously aware of their actions, it is easer to recognise the reason for doing them in the first instance. The first stage of this process is to acknowledge our actions by reflecting we reveal to our selves how we act, such actions are spontaneous and without forethought attention. To maintain my clients autonomy I am unable to disclose any client information, accordingly I have given my client the name Mrs Jones this is to protect and respect my clients confidentiality as stated by the NMC Code of Professional Conduct. Gibbs model of reflection (1988)DescriptionDuring any clients admission stage an assessment on the clients skin care regime is made, this takes into account the clients personal preferences, the level of function the client may have to provide self-care and the amount of assistance required to promote optimal hygiene procedures in the form of bed baths, in respect of encouraging independence. The reason why we bed bath clients is to promote personal hygiene and to give them a sense of well-being it also maintain intact skin i.e. prevention of pressure sours. Bed bathing allows the caregivers to monitor changes in the clients skin condition. (Staff Nurse, during placement)It was approximately 07:45 Friday morning of mid June, three weeks into my placement. After handover I was given the task of bed bathing a female client. Mrs Jones, what I learned about Mrs Jones in handover was very brief. She was admitted to hospital as she was suffering shortness of breath, she had been suffering from Parkinsons disease for ten  years, she also had a catheter instituted, she had very little control of the lower half of her body, her right shoulder was dislocated and she was MRSA+. Mrs Jones took part in a trial drug many years ago this was to help her control her Parkinsons disease coming off the drug became impossible and as a result Mr Jones is reliant on this drug, this drug was referred to as apple morphine on the ward. The basic bed bathing equipment I required was one bath towel, one hand towel, several disposable swipes, clean bed linen, (2 x sheets) laundry bags, (in this case red bags as the client is MRSA+) a slide sheet, small yellow bag for clinical waste, pad and incontinence sheet, bowl of warm water and a set of pyjamas and or gown all provided by the hospital. The client had acquired her own personal toiletries before admission this consisted of a bar of soap, shower gel, talcum powder, perfume, two flannels, (one for the upper part of the torso and the other for the lower half) moisturiser, a comb, dentures pot, tooth brush and tooth past. In addition to this the client required saline solution, disposable wipes, new dressing cut to size and tape and a yellow clinical waste bag for the disposal of old dressings. Myself and Claire the Auxiliary Nurse who I was paired with to work alongside put on our protective disposable gloves and red aprons on after collection the supplies from the linen room. I greeted Mrs Jones and introduced myself and Claire. Morning Mrs Jones, how are you this morning? She replied Oh, hello, I could be better I continued my name is Sharon (as this was easier for people to pronounce, after consulting Sister) Im a student nurse and Im going to be looking after you today, and Im Claire, and Im also going to be looking after you today too. I continued can we help you to get ready for breakfast? Yes please, Replied Mrs Jones. Before we began we asked if Mrs Jones if she had any objections to either me or Claire giving her a bed bath, as she looked apprehensive, she replied that this would be fine. We also asked if she had any pain and how her night was, she stated that she was in pain quite a bit but that it was normal for her at this time in the morning. She also stated that her night was awful, as patients in the  next bay kept her awake most of the night. Myself and Claire consulted the staff nurse about Mrs Jones pain, the staff nurse spoke to Mrs Jones about her medication and said that it was not due until 8:30 and so we were asked to continue as long as the Mrs Jones was happy for us to do so. Mrs Jones replied if that was the case there was nothing she could do other than for me and Claire to continue. We explained the procedure to Mrs Jones and gain her consent she allowed us to obtain any necessary toiletries from her draws whilst I did this Claire prepared a bowl of warm water. I removed Mrs Joness personal belongings from the table and placed them in the draws for safe keeping. I wipe over the table with an alcohol wipe to sanitize the surface and place on there the necessary items we would need to give Mrs Jones a bed bath. We draw the curtains closed to maintain Mrs Joness privacy and dignity at all times. Before we began I asked Mrs Jones if she would like to use a bed pan before we continued any further. She informed us that it was probably too late and she felt she had already made a mess. We reassured her that everything was alright and we would help to get her cleaned up as quickly as possible. Mrs Jones apologised a number of time and started to get upset. We again tried to reassure her again and clam her down, we in forced the reason that we were there and that was to help her in any way to see that she is alright. She agreed with us and asked us to continue. We raised the bed to the appropriate height to avoid putting undue strain on our backs, whilst I did this Claire emptied Mr Jones Catheter and placed the bag on the bed. We decided to place a sliding sheet under the client to assist us in rolling the client. I took the liberty of explaining the procedure to Mr Jones as we carried out the task. I asked if it was possible for her to roll on her right side as I was aware the Mrs Jones right shoulder was dislocated, she insisted that this was fine as it had been seen by the doctors and nothing could be done about it and insisted that she had rolled on it sever times before. We assisted Mrs Jones in removing her night gown, we freed her left arm first then her over her head and then gently freeing her right arm avoiding injuring her arm any further, to maintain Mrs Jones dignity we placed a large bath towel over her covering her private  areas. I helped Mrs Jones to bend her left leg and asked her to hold on to the cot side with her lef t hand. I placed my right hand on the left side of Mrs Joness waist and my arm across her left leg to provide added support. I placed my left hand on her left upper back. Claire had prepared the slide sheet, clean linen sheet and an incontinence sheet to go under her. On the instruction ready steady (then the manoeuvre intended, in this case it was) roll, we all assisted in rolling. Claire placed one of her hands on Mrs Joness back to provide added support and prevent her from rolling back. Claire folded the old linen in to its self, to as far as it would go until it reached Mrs Jones. Claire placed the clean slide sheet, linen sheet and incontinence sheet already folded in preparation under the old linen sheet. On Claire say so we rolled Mrs Jones on to her back, Claire were rolling you over a slight bump now, ready steady roll. To roll Mrs Jones on to her other side me and Claire switched roles and this time Mrs Jones was holding on to right side of the cot side but with her left hand. I removed the old linen and placed it inside the red linen bags. I took the liberty of cleaning Mrs Jones with her permission. I used a damp disposable wipe which Clair handed over to me and wiped away from the genital area, I placed the soiled wipe on the soiled incontinence sheet I continued doing this until the are was clean, once this was clean I washed the area with soap and water. I folded the soiled incontinence sheet into its self and disposed of it in the yellow clinical waste bag. I took this opportunity to wash Mr Joness back, neck and the backs of her legs with soap and water, I then wash off the soap and dried. I straightened out the clean slide sheet, linen sheet and the incontinence sheet and then Mrs Jones lied on her back. After a few minute, I placed the hand towel over the clients chest and with her permission began to wash her face at the clients request I used water only on the face. I used separate wipes for each eye to prevent any cross contamination and a separate wipe for the rest of the face and then dried. Whilst I was doing this Claire began to wash Mrs Joness hands with soup and water after gaining permission to do so, Claire continued down the arms and rinsed off, whilst I dried the hands and arms Claire continued to wash the clients chest. Claire removed the dressing from around the tube of the catheter and disposed of it and her gloves in the clinical waste bag, she  then went to wash her hands. When Claire retuned she had a fresh pair of gloves on she began to cleanse the skin from the tube outwards and then dried the area, she decided not to reapply another dressing as she felt it was not required but did tape down the tube to Mrs Joness stomach to prevent it from dislodging. Claire carried on washing and rinsing Mrs Jones (Underarms, stomach, waste, genital area, (working outward to prevent infection) legs and feet) and I dried following Claire as she washed. The water that we used was kept clean at all times, as the used deposable wipes were not re-entered into the bowl. Whilst carrying out the bed bath myself and Claire assessed the Mrs Joness skin condition for any sours or broken skin. We applied talc to those areas Mrs Jones requested and then helped her to dress. We put the right arm in the nightgown first as this was her bad arm then subsequently her neck and left arm, there was no need to lower the nightgown much as this was a hospital nightgown with an open lower half, we then placed a linen sheet and blanket over her to keep her warm at Mrs Joness request. We raised the head of the bed to a seated position so that Mrs Jones was sitting upright. As I attended to Mrs Joness oral hygiene Claire combed Mr Jones hear to her particular style. I then started to tidy and clean the area and Claire began to document and update the care plan. Once I had cleaned and sanitised the table I replace Mrs Joness belonging on the table and placed the table close to her so everything she may need was of reach. FeelingsIn reflection to the incident at the time I felt as though everything went fine, but as I have had the opportunity to reflect on my experience in much more depth and detail I in writing this essay I felt as though I took the lead but only because I was given the opportunity to do so. Claire was fairly new to working as an Auxiliary Nurse and was somewhat inexperienced as this was the only ward she had worked on she had more knowledge of the ward setting and the type of conditions people are admitted with on the ward. I was quite confident in assisting in a bed bath of a client as I have worked in providing personal care to all type of client for a good few years now and believe that my experience as a Health Care Assistance helped me immensely. My uncertainty was of the clients abilities and reactions to what we were actually doing it, thats when I decided to talk to the client  and guild her through what we were doing. The thoughts in my head at the time were that the client may not have experience the type of bed bath that we were performing and may have not been something she was used to. I felt calm but a little apprehensive due to this but could find the words at the time to ask her if this was the way her carers would normally perform a bed bath. It is important to remain professional at all times and make sure the client didnt feel too uncomfortable. I remember feeling somewhat responsible for the client as I was looking after her. I believe I acted in the best interest of my client and have acted in such a manner set out by the NMC Code of Professional Conduct. I felt that it would have been better for the staff nurse on duty to explain to the client in much more depth, why it was not possible to administer the drugs at the time of the clients request rather than just to say its not the right time and the drug round starts at 8:30. Although my client had told me the truth about her dislocated shoulder had been seen by the doctors and that it was safe to manoeuvre on as long as it was comfortable it was my responsibility to seek professional advice because of my uncertainty at the time. If for any reason had this not have been the truth there may have been serious repercussions. I dont think I would have known what to do if her condition had worsened due to the manoeuvre. The steps forward build on the steps backwards or sideways. They are also the steps necessary for self-reflecting from this statement emphasised by Tschudin (1999) I able to understand that confidence in the self is quite an important quality to be have in order to acknowledge setbacks and mistakes, your should be able to learn from them and even see them as part of the overall picture. EvaluationI have grater knowledge of such issues that can arise if set guideline, policies and procedures are not followed. There are very few bad points that had taken place during this reflective experience. I believe it is important to involve the client in decision making which I failed to illustrate wherever possible this was when we redressed the client after bed bathing without involving the client and allowing the client to choose. We  all have a professional responsibility to provide care to all patients/clients to the highest possible standards of care that will not be compromised by infections standard set out by the NMC Code of Professional Conduct. I acknowledged limitations set out by the NMC Code of Professional Conduct, in that my knowledge and experience of the drugs on the ward was very limited and therefore I acquired help from a qualified member of staff. You must behave in a way that upholds the reputation of the professions outlined by the NMC Code of Professional Conduct this was maintain throughout the whole experience as I never spoke over the client nor did I ignore the client I showed the client up most respect. I was able to build a level of trust with theMy experience of working as a Health Care Assistance for and agency has enabled me to perform better in such conditions. By planning and discussing with the care team during handover and then with the patient about what our intentions are, what we are going to do and why, I was able to identify and minimise risks to the client. Seeing the way in which others behave or make mistakes allowed me to reflect on the point of view of others and to learn form them help me build on my knowledge. AnalysisI chose this experience as it is a procedure that I am quite confident with performing. Thiroux (1995) created his own set of principles of ethics, which can be applied to any situation. 1) The value of life, 2) Goodness or rightness, 3) Justice or fairness, 4) truth telling or honesty and 5) individual freedom. Ethical acts are executed in every day life even if we acknowledge it or not, the way we greet colleagues and clients even in the way in which we say good morning. Tschudin (1999) p175. As a training professional we are accountable for our actions and therefore must be able to backup any decision making with evidence I could see from my  clients facial expressions that she was uncomfortable and was experiencing some sort of upset, during which in actual fact she was in a fair amount of pain. ConclusionI felt that the approach I took was in the right way and with the right intentions set out by the NMC Code of Professional Conduct. My reflective experience was very basic I felt and did not allow for much discussion, although a lot of the experience was preparation, planning and assessing which prevented the experience to go bad in anyway. I feel that as I am a first year nursing student I am very limited in what I can do and because of this little opportunity is given to me to experience other than what I have preformed as a Health Care Assistant. I felt that myself and the Auxiliary Nurse worked well together and were able to share the responsibility equally. Overall I found reflection on my experience interesting as it allowed me to look at legal, ethical and professional issues surrounding nursing practice. Action PlanIf a situation like this was to arise again I think I would like to try to take out more time to talk to the client about how they are feeling, at time I felt like I was prying too much as I felt like I was doing most of the talking. I also feel that it is important for me to work along side more experienced members of staff or qualified member of staff to be able to learn more whilst on my placements. Although I experienced in providing personal care to client I am not too familiar with ward setting. I do not think I have learnt an awful lot on the practical side of my experience but by reflecting on my experience in this assignment has allowed me to understand professional, legal and ethical issues of providing care and the dilemmas surrounding health care professionals. In the future I would not always go on the clients say so and seek professional advice and not just take the patient word. Bibliography Bartter. K, (2001) Ethical Issues in Advanced Nursing Practice. London: Reed Elsevier Plc GroupBurnard. P, Chapman. C, (2004) Professional  and Ethical Issues in Nursing. 3rd Edition. London: Elsevier LimitedGlasper. A, Grandis. S, Jackson. P, and Long. G, (2003) Foundation Studies for Nurses: using Enquiry Based Learning. New York: Palgrave MacmillamThe NMC Code of Professional Conduct Standards for Conduct, Performance and Ethics. Standards 07-04. London: Nursing Midwifery CouncilTschudin. V, (1999) Nurses Matter: Reclaiming Our Professional Identity. London:Macmillan

Sunday, July 21, 2019

The IMPACT OF A MARKETING MIX

The IMPACT OF A MARKETING MIX Marketing Mix is defined as the collection of various marketing tools which can be blended very well to obtain greater response from the market. Anything and everything which a company or an organisation does to influence and encourage consuming them also will be key factor in the market mix The term marketing mix has been used for almost 50yrs to describe that mix of factors over which an organisation has some specific control. It affects far more than the basic product or service, embarrassing not only aspects of total product but everything that can be considered as part of total marketing offering Adock 2001:168 There are several marketing tools but the major four marketing factors which are very common in business relates to the marketing sector are Product, Price, Promotion and Place Considering Indian Premier League (IPL) in an entertainment industry framework, we are doing the service marketing mix, three additional variables are also there- People, Physical Evidence and Process are included to produce a 7Ps mix. Based on the above stated seven factors we are attempting to do the Marketing Mix of the Indian Premier League (IPL) in our coursework. While non-cricketing attributes that matter in IPL, the success is mainly relying on the core competencies of cricket players. Always a new business model is understood to mean a value proposition which is offered to the market as the revenue sources or targeted consumer segments. The key elements are: Matches customer needs Effective Marketing Mix Well Blended Creates competitive advantage Matches Corporate Resources Fig No 1: Hallmarks of an effective Marketing Mix (Jobber 2010: 20) PRODUCT The Indian Premier League (IPL) is a service that used to meet the needs of the spectators, because product is not to be necessarily an object it can be related to services, ideas and some situations it can even relates to the people and place also. Physical products can be tangible but pure services are intangible. This means the customers suffer high risk in their decision making and three elements of extended marketing mix are important to influence the customer of service quality. A product can be defined as anything that satisfies a want or need through use, consumption or acquisition John 2010:250 The Indian Premier League is an International brand which is implemented by the Board of Control for Cricket in India (BCCI).The IPL consists of eight different teams which is located in some of the Indias biggest cities. The IPL is the Twenty20 (20 overs per team) tournament contested between this eight Indian city franchises. When we take IPL as a business rather than a game then IPL is the product or service the assets are the players of these teams and the market is the spectators and the television audience. Revenues can be generated from different ways like entry ticket, stadium advertising, player endorsements and television rights. The change that happened to the cricket in the recent years is the establishment and success of the IPL. The tournament consists of around 60 matches and team consists of international and domestic players as well as new players. The first season began in April 2008 in India. The second was moved to South Africa because of security concerns due to the Indian general elections. The concept of the Indian Premier League (IPL) has been accepted by International Cricket Council (ICC). As Indian Premier League (IPL) was created by BCCI particularly by Lalit Modi IPL Commissioner and vice president of BCCI modelled on the basis of English Football Premier League, which clearly stated the power of BCCI over Indian Cricket. The huge success of the second season in South Africa shows that the location is only secondary stage to entertainment value. IPL has rather made big changes in Indias socio economic path. The important point is that IPL has made the level of professionalism which was not seen before in BCCI. BRAND IPL is a service of its kind which has made its own image in marketing prospective globally in entertainment service. The brand name of a service can also influence the perception of a service. The characteristics of a successful brand name are distinctiveness, relevance, memorability and flexibility Jobber 2010:841 The UK based brand consultancy, brand finance has valued IPL at $4.2billion in 2010.It has valued $2.01billion in 2009 by the same consultancy. The eight franchises was also being part of this growth. The London Times reported that all but Kings XI Punjab made a profit in the first season. Rank Franchise Brand Value 1 Chennai Super Kings $ 48.4m 2 Kolkata Knight Riders $ 46m 3 Rajasthan Royals $ 45.2m 4 Royal Challengers Bangalore $ 41.9m 5 Mumbai Indians $ 40.8m 6 Delhi Daredevils $ 40.5m 7 Kings XI Punjab $ 36.1m 8 Deccan Chargers $ 34.4m PLC Reasons for the success of IPL The main reason for the success of the IPL was demand. The fan base determines demand and this made the revenues, profits and the franchise values. The IPL was financially viable because of the entertainment that is packaged, markets and sale was fulfilling the fans demand. Product Market The service market establishes the different ways on the basis of business marketing concepts. As far as IPL is concerned the interest will depend upon the level of competition in the league. That is based upon the interest of BCCI, to make sure the level of competition which sustains the demand and determines the long term liability of the league. The level of competition depends upon the number of teams in the league, the structure of the league system versus a single tier system number of matches in a season, end of season, play offs and tournaments, salary caps and the free agency. Customer function dimension: This involves the benefits that are provided to satisfy the needs of organisational buyers (Thomas 2010: 220). In IPL the franchises are engaging in activities that strengths the demand generating fan base. They made themselves financially viable by implementing brand value maximising decisions to make what viewers need from the IPL matches and how they are imperative to increase their franchise value. IPL matches are widened their viewer base attracted a number of women and children. Technology based dimension: There are alternative ways to perform a particular function (Thomas 2010:220). At a technical level based on Packers World Series Cup (WSC), IPL has scheduled every matches in evening and night, more camera angles, video replays, best commentary teams and onscreen statistics on an impressive way. It improved television coverage, sponsorships and marketing. Value Added system dimension: Competitors serving the market can operate a long sequence of stages (Thomas 2010: 220). In IPL the paying capacity will defer for different spectators. The franchises are recognising this and the price is changing according to the fans willingness to pay made a huge impact in the revenues. As an example, decision regarding seat allocation in the stadium daily tickets versus season tickets versus box seats and pricing of seats in the various sections of the stadium by a good understanding and consumer behaviour. PRICE Price is basically the odd one out of the marketing mix as it is the revenue earner, when compared to the rest of the three elements of the marketing mix (Product, Promotion Place) which are costs. Price is a really important element of the marketing mix as it drives the product to the customers vicinity. (Jobber 2004: 376). Price is a key marketing tool for various reasons, it is difficult to evaluate a service before purchase there price may act as an indicator of quality and creative pricing can help for smooth demand (controlling demand). IPL has made contracts with different private sector and nationalised banks for selling the tickets through them, by this they can reach to the public quite easily. The IPL has generated the income through different ways. The auction for the eight franchises fetched $723.59million in 2008.On 2010 there was auction for two more teams which fetched $703million and the teams has spent $650.4 for bidding the players . IPL got the deal with DLF, Indias largest construction firm for $200 million for the title sponsor IPL signed up Kingfisher Airlines as the official umpire partner for a series at $ 24.06 million. The deal was the umpire uniforms will be of Kingfisher brand and also on the giant screen on the third umpire decision. IPL has made a contract with India Sony Entertainment television and Singapore based World Sport Group (WSG) for the global broadcasting rights on a record deal of $1.97billion for ten years including 2017 IPL season on 15th Jan 2008 Demand curve graph Whatever the amount collected 20% of these proceeds would go to IPL, 8% as prize money and 72% would be distributed to the franchises. After the first successful first season in 2008 the second season which was held at South Africa proved that this league has shaken the sport at an international level, showed the shift of power from the developed world to emerging economy like India. The auction process showed that commercial values were not the same as cricketing values. The creation of the IPL has resulted in an instant windfall for BCCI with the league signing up deals worth over $1.749billion in terms of broadcast right, franchise sales and sponsorships .The 64% of the revenue generated through all broadcasting and sponsorship will go to franchises and as guaranteed the franchises get 80%of television revenue in first two years declining to 50% in the third year. To add this they receive 60 %of central sponsorship for the first 10 years and 50% thereafter. This is because the league wants to maximise the value of team owners. Sponsorship has played a critical role in IPL to make the other companies in Indian market to make deals with either team or individual players to promote the brand to the public. When the league was shifted to South Africa, to maintain revenues, team owners and co-sponsors came up with innovative ideas to make presence of IPL in Indian and South African markets. As an example the UB Group owner of the (Royal Challenger Bangalore) announced special travel packages on Kingfisher Airlines (an international airline owned by UB Group) for Indians heading to South Africa to watch the tournament. PROMOTION The intangible element of any service is difficult to communicate. Promotion is the most essential part of the organisation which helped to communicate to the world about the service. There are different ways for promoting a service. Advertising Any kind of promotional activity that has been paid by the company, but the company is not directly involved can be termed as advertising. The sources for that kind of promotions are newspaper, television, radio etc. The advantages of these kind of promotions are that you get support from the people who know about what customers like to see read and hear. The benefit of this is you dont need to put extra effort to promote by yourself. As newspaper, television and radio are commonly accepted for their widespread network in the advertisement field so that it will reach to most of its customers. The drawback for this kind of advertising is that the lack of customer interaction. They will be telecasting different advertisements on all the channels in every ad break throughout the day so that it will help the people to remember about it. Television Advertisement (Ref: http://www.youtube.com/watch?v=dBBIrcKBMWkNR=1feature=fvwp) Public Relations In public relations word of mouth plays an important role to success for services because of their experiential nature. Viral communications-sometimes called electronic word of mouth is been effectively used to promote IPL Online Promotion The new media like online promotion can also be used to promote services. Indian Premier League (IPL) use targeted emails to encourage customers. IPL will be sending online advertisements to keep reminding about the dates of the matches .The sponsors will also be telecasting there advertisements on the basis of IPL and promoting the merchandisers Social Media Environments IPL is making a very good social media environment like Facebook and twitter very well to interact with the individuals. This will help to get the feedback which can be taken as a suggestion. Through Facebook and twitter IPL is updating the match reviews and live scores so that it can be beneficial those who doesnt have access to the television. In 2010 IPL has made a successful venture to keep live streaming in social networking site You Tube (www.youtube.com/t20) PLACE PEOPLE As far IPL is concerned the market comprises spectators and the television audience. The IPL can be said as a step for globalisation of cricket from India. It can appeal to market as diverse as Europe, Japan, Malaysia US. Around 20million Asian and Caribbean fan base migrants are in North America. China is one of the other potential market of interest which made a recent interest to participate in the 2019 cricket world cup by the Chinese authorities.IPL is expanding the cricket viewership. The principle form of change in the success of IPL is geography and innovation. The Asian sub-continent which consists of top of ten cricket playing nations is India, Pakistan, Sri Lanka Bangladesh. Therefore it provides largest audience for cricket. The Indian market alone is the worlds pay-television market, with almost 70million households subscribing to sports channels. In 2010 the third season has been attracted to 200million viewers in India alone. That compares with a global audience of 4 50million of the last FIFA world cup. When people enjoy their work it is clear from their body language and the tone of their voice. They give of positive messages about their employer and will go the extra mile for their clients too. The company brand enjoys a very real boost as a result. Ross Urquhart, MD of RPM (Jobber 2010: 846). During the off season the interest in IPL format is being sustained by creation of trade window, during which players can be traded between franchises. Research by the IPL suggest that 70% of those attending a match having never been to one before. From this 70% around 90% of this people went to more matches. PHYSICAL EVIDENCE It is an environment in which the service is delivered in IPL, venues are the environment in which games performs. A very well organised opening and closing ceremonies will be conducted where it will be performed by world class performers and a spectacular laser show will be a centre of attraction. All the franchises have the cheer leaders to support their team throughout the match progresses. In an attempt to emulate the American Sports teams one of the franchises even imported cheerleaders from Washington Redskins. PROCESS It is a procedure, mechanisms and flow of mechanisms by which a service is acquired (Jobber 2010: 846). A good marketing means it has to happen in all the levels from marketing department to where its service is provided. IPL is providing a good spectacular event for all the spectators even in television as well as live. They have scheduled the matches in prime time so that it is good time for the targeted customers. The major key for the long term success of IPL is that rearing of the solid fan base. They can provide a cost effected entertainment demanded by the fans. Team composition should be reflecting the demand of fans. They can add celebrity players, local players, foreign players, hard hitters, all-rounders as well. The spectators will analyse the team on basis of these factors and the price it is willing to pay. Even they can make use of this social networking websites to get more supporters for their own teams in the matches.

Saturday, July 20, 2019

Horrors of Animal Research, Testing, and Experimentation Essay

The Horrors of Animal Testing    The torture and murder of millions of animals annually has been occurring for centuries now. Every year we ignore it, and every year the numbers grow. The act of vivisection or the practice of experimenting on animals began because of religious prohibitions against dissection of human corpses. After religious leaders lifted these prohibitions, it was too late. Vivisection had become a major part of medical and educational research. As well as major part of product testing in many companies. Experimenting and testing on animals is morally wrong because, it is inhumane and torturous. We, as a country, should not condone cruelty to animals. Why is it a person can be charged with a crime for not feeding their pet, but these companies torture and murder millions of animals and nothing happens to them? Because we as people will do nothing to stop these hanious crimes. The reason we cannot prevent these terrible acts is because we do not know they are occurring. Millions of people do not realize simple products and drugs we use every day are tested on animals. Although animal testing of certain pharmaceuticals and chemicals is still mandated by law, but there is no law that requires testing of personal care and household products. These laws that require animal testing of certain drugs and chemicals were developed very casually back in the 1920Æs. Today, we know that non-animal test methods exist and that these tests are more accurate in predicting toxicity than are crude, cruel tests on animals. Many companies resist progress because the crude nature of animal tests allow them to market many products that might be determined too toxic if cell culture tests were used. These are the companies who... ...any new alternatives to dissection. These include many new computer programs and very thorough coloring books. These teach without the constant supply of animals. Animal testing is a horrific action that takes place everyday. In today's society we should not condone this behavior. It wastes a lot of money and time. Everyone should be seeking a way to stop these terrible acts. Works Cited 1)Sadistic Scandal. n. pag. Online. Internet. 28 April. 1998. Available: peta- online.org 2)Testing Without Torture. n. pag. Online. Internet. 28 April. 1998. Available: peta-online.org 3)Toxic and Tragic. n. pag. Online. Internet. 28 April. 1998. Available: peta-online.org 4)Fisher, Lawrence M., 3 Companies Speed Artificial Skin, The New York Times, Sept 12, 1990. 5)Branna, Tom, Animal Testing Alternatives: Moving Closer to Validation?, February 1995